Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

By:

Kim, W. Chan

Contributor(s):

Mauborgne, Renée [Author]

Material type: Text

TextPublisher: Boston, Massachusetts : Harvard Business School Publishing, 2015Publisher: c2015Description: 287 pages : illustrations ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781625274496

Subject(s):

Market segmentation
New products

DDC classification:

658.8/02 23

LOC classification:

HF5415.153 .K53 2015

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Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	PSAU OLM Circulation/Reserved	C 658.802 K49 2015 (Browse shelf(Opens below))	1	Available	PSAU39310

Includes bibliographical references and index.

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