Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel.

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TextPublication details: Mason, Ohio : Thomson/South-Western, c2006.Edition: Eight editionDescription: xxxii, 736 pages : colored illustration ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	PSAU OLM Circulation/Reserved	C 658.8 L21 2006 (Browse shelf(Opens below))	1	Available	PSAU39235

Previous		No cover image available			No cover image available		No cover image available	Next
Previous	C 658.8 G84 2019 Retail marketing management : the 5 Es of retailing /	C 658.8 H158 1968 Marketing in a changing environment	C 658.8 K848 2008 Principles of marketing /	C 658.8 L21 2006 Marketing /	C 658.8 L51 1979 Food merchandising: principles and practices	C 658.8 M34 2015 Marketing basics.	C 658.8 M341 1985 Marketing essentials	Next

Includes index.

Includes bibliographical references (p. 702-717) and index.

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