Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.

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Material type: Text

TextPublication details: New York, NY : McGraw-Hill Education c2013Edition: Eleventh editionDescription: xvii, 796 pages illustration ; 26 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	PSAU OLM Circulation/Reserved	C 658.8 P47 2013 (Browse shelf(Opens below))	Available	PSAU38848

Previous	No cover image available	No cover image available	No cover image available		No cover image available		No cover image available	Next
Previous	C 658.8 M341 1985 Marketing essentials	C 658.8 M871 1993 Consumer behavior	C 658.8 P441 2000 Marketing management: knowledge and skills	C 658.8 P47 2013 Marketing management : knowledge and skills /	C 658.8 P541 1968 Marketing principles and methods	C 658.8 P97 1979 Agricultural marketing : systems, coordination, cash, and futures prices /	C 658.8 R36 1972 Rice marketing	Next

Includes index

Includes bibliographical references (p. 789-795) and indexes.

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