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Communication theories : origins, methods and uses in mass media / Werner J. Severin, James W. Tankard, Jr.
Material type:
TextPublication details: England : Pearson Education Limited, c2014.Edition: Fifth editionDescription: xiii, 411 pages ; 24 cmISBN: - 9781292042855
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Books | PSAU OLM Circulation/Reserved | R 302.23 Se4 2014 (Browse shelf(Opens below)) | Available | PSAU38827 |
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| R 302.23 B23 2012 Introduction to mass communication : media literacy and culture / | R 302.23 B41 2014 Infographics for dummies / | R 302.23 Is8 2016 Issues in media : selections from CQ researcher. | R 302.23 Se4 2014 Communication theories : origins, methods and uses in mass media / | R 302.23 Sp7 2013 Media effects research : a basic overview / | R 302.2301 B22 2015 Mass communication theory : foundations, ferment, and future / | R 302.2301 B49 2014 Media analysis techniques / |
Includes index.
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