Advertising and promotions : (Record no. 8666)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00770nam a2200181 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 44378 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250407095238.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140626n 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071235035 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising and promotions : |
| Remainder of title | an integrated marketing communications perspective / |
| Statement of responsibility, etc. | George E. Belch and Michael A. Belch. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw- Hill Book Company, |
| Date of publication, distribution, etc. | 2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 779 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 852 ## - LOCATION | |
| -- | 795.00PHP |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PSAU OLM | PSAU OLM | Circulation/Reserved | 12/15/2005 | National Fund | 795.00 | GS-C 659.1 B387 2004 | PSAU34485 | 04/07/2025 | 04/07/2025 | Books |