Principles of contemporary marketing / (Record no. 7751)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00702nam a2200193 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 42016 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250407094716.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140602n 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789814392822 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kurtz, David L. |
| 245 00 - TITLE STATEMENT | |
| Title | Principles of contemporary marketing / |
| Statement of responsibility, etc. | David L. Kurtz. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 15th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | Cengage Learning Asia Pte Ltd, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 780 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| Source of heading or term | sears |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PSAU OLM | PSAU OLM | Circulation/Reserved | 05/20/2014 | Library Fund | GS-R 658.8 K967 2013 | GS003 | 04/07/2025 | 04/07/2025 | Books |