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Marketing management: knowledge and skills (Record no. 7536)

MARC details
000 -LEADER
fixed length control field	00749nam a2200205 a 4500
001 - CONTROL NUMBER
control field	41334
003 - CONTROL NUMBER IDENTIFIER
control field	0000000000
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20250407094709.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	140524n 000 0 eng d
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name	Peter, J. Paul
245 00 - TITLE STATEMENT
Title	Marketing management: knowledge and skills
Statement of responsibility, etc.	J. Paul Peter, James H. Donnely, Jr.
250 ## - EDITION STATEMENT
Edition statement	6th edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Boston
Name of publisher, distributor, etc.	McGraw- Hill
Date of publication, distribution, etc.	c2000
300 ## - PHYSICAL DESCRIPTION
Extent	xx, 876 pages
Other physical details	illustrations
Dimensions	28 cm.
500 ## - GENERAL NOTE
General note	Includes index
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	management
Source of heading or term	sears
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing
General subdivision	management
--	case studies
Source of heading or term	sears
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Donnely, James Jr., H.

Holdings
Withdrawn status	Lost status	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Full call number	Barcode	Date last seen	Price effective from	Koha item type
				PSAU OLM	PSAU OLM	Circulation/Reserved	04/07/2025	C 658.8 P441 2000	PSAU36241	04/07/2025	04/07/2025	Books