Marketing: (Record no. 7523)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00842nam a2200217 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 41318 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250407094709.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140524n 000 0 eng d |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing: |
| Remainder of title | an introduction |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey |
| Name of publisher, distributor, etc. | Pearson Educational, Incorporated |
| Date of publication, distribution, etc. | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 627 pages |
| Other physical details | illustrations |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Business |
| Source of heading or term | sears |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Source of heading or term | sears |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PSAU OLM | PSAU OLM | Circulation/Reserved | 05/24/2014 | C 658.8 Ar37 2003 | PSAU35064 | 04/07/2025 | 1 | 04/07/2025 | Books | ||||
| PSAU OLM | PSAU OLM | Circulation/Reserved | 05/24/2014 | C 658.8 Ar37 2003 | PSAU35065 | 04/07/2025 | 2 | 04/07/2025 | Books |