Word of mouth marketing : (Record no. 16967)
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| control field | 137219 |
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| control field | 0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250408094755.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060724s2006 ilua 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2006024165 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1419593331 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781419593338 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)70698934 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)70698934 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
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| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5827.95 |
| Item number | .S47 2006 |
| 060 #4 - NATIONAL LIBRARY OF MEDICINE CALL NUMBER | |
| Classification number | W 80 S487w 2006 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.13/3 |
| Edition information | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sernovitz, Andy |
| 245 00 - TITLE STATEMENT | |
| Title | Word of mouth marketing : |
| Remainder of title | how smart companies get people talking / |
| Statement of responsibility, etc. | Andy Sernovitz |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Chicago, IL : |
| Name of publisher, distributor, etc. | Kaplan Pub., |
| Date of publication, distribution, etc. | ℗♭2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 184 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | What Is Word of Mouth Marketing? -- Deep Stuff: Six Big Ideas -- The World of Mouth Marketing Manifesto -- Talkers: Who Will Tell Their Friends Abut You? -- Topics: What Will They Talk About? -- Tools: How Can You Help the Message Travel? -- Talking Part: How Can You Join the Conversation? -- Tracking: What Are People Saying About You? -- Sixteen Sure-Thing, Must-Do, Awfully Esay Word of Mouth Marketing Techniques -- Choose to Be Good |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Learn the five essential steps that make word of mouth work and everything you need to know to get started using them. Understand the real purpose of blogs, communities, viral e-mail, evangelists and buzz--when to use them and how simple it is to make them work |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Word-of-mouth advertising |
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