Pampanga State Agricultural University

Office of the Library Services and Museum

Introduction to mass communication : (Record no. 16553)

MARC details
000 -LEADER
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001 - CONTROL NUMBER
control field 136551
003 - CONTROL NUMBER IDENTIFIER
control field 0000000000
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250408094738.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781265226565
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name Baran, Stanley.
245 00 - TITLE STATEMENT
Title Introduction to mass communication :
Remainder of title media literacy and culture /
Statement of responsibility, etc. Stanley Baran.
250 ## - EDITION STATEMENT
Edition statement Twelfth edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, NY :
Name of publisher, distributor, etc. McGraw Hill LLC,
Date of publication, distribution, etc. c2023.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 402 pages :
Other physical details Illustrations, color ;
Dimensions 28 cm.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Books.
Source of heading or term sears
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media and culture.
Source of heading or term sears
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media--Audiences.
Source of heading or term sears
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media.
Source of heading or term sears
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Media literacy.
Source of heading or term sears
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Newspapers.
Source of heading or term sears
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Periodicals.
Source of heading or term sears
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Radio.
Source of heading or term sears
852 ## - LOCATION
-- 8765.00PHP
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
        PSAU OLM PSAU OLM Circulation/Reserved 12/15/2022 Library Fund 8765.00 C 302.23 B22 2023 PSAU41453 04/08/2025 04/08/2025 Books