Language and Beauty: Analysis of Skin Whitening Body Lotion Labels (Record no. 15756)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02299ntm a2200169 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 134677 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250408094541.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230213n 000 0 eng d |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tungol, Bryan S. |
| 245 00 - TITLE STATEMENT | |
| Title | Language and Beauty: Analysis of Skin Whitening Body Lotion Labels |
| Medium | [manuscript] / |
| Statement of responsibility, etc. | Bryan S. Tungol. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Magalang, Pampanga : |
| Name of publisher, distributor, etc. | Pampanga State Agricultural University, |
| Date of publication, distribution, etc. | January 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 49 leaves ; |
| Dimensions | 28 cm. + 1 computer disc (4 3/4 in.) |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Skin color has become an indicator of wealth and beauty in the Philippine context. Having a whiter skin tone is highly favored as the media prescribes as ideal. This idealization is rooted and may be traced to the Spanish colonial era of the Philippines. The preference and idealization of whiter skin may be reflected in the popularity of whitening products, such as lotions in the country. The emergence and proliferation of these products is caused by the consumers' desire for whiter skin. Therefore, this study investigates the linguistic features used in the whitening body lotion labels and the beauty ideologies that can be interpreted from these linguistic features. The research covered 17 whitening body lotion labels available in the Philippine market. From these, the reflection of Philippine ideologies was analyzed and discussed. The study was guided by the Critical Discourse Analysis framework of Fairclough (2010) in examining the labels in three dimensions (Description, Interpretation, and Explanation). The Colonial Mentality Theory of David & Okazaki (2006) was also incorporated to view the colonial mentality, specifically in the denigration of Filipino culture and body. The analysis of the corpus revealed 7 linguistic features responsible for the construction of 'better skin': positive and negative adjectives, science-related vocabularies, you and your pronouns, numerals, imperative sentences, disjunctive style, and rhetorical devices. Through these, it was deduced that the perception of whiter skin as desirable is a manifestation of racial identity rejection. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jaimee Marie B. Serrano, |
| Relator term | Adviser. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not for loan | PSAU OLM | PSAU OLM | Dissertation, Theses | 02/13/2023 | UT T92 2022 | UT12535 | 04/08/2025 | 04/08/2025 | Theses |