Pampanga State Agricultural University

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Mass communication theory : (Record no. 12653)

MARC details
000 -LEADER
fixed length control field 02185cam a22004097i 4500
001 - CONTROL NUMBER
control field 100719
003 - CONTROL NUMBER IDENTIFIER
control field 0000000000
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250408093735.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130828t20152015ctu 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013949097
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB3A5919
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 016547531
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1285052072 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781285052076 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn864086749
035 ## - SYSTEM CONTROL NUMBER
System control number 17867919
040 ## - CATALOGING SOURCE
Original cataloging agency UKMGB
Language of cataloging eng
Transcribing agency UKMGB
Description conventions rda
Modifying agency OCLCO
-- YDXCP
-- BTCTA
-- XII
-- OCLCO
-- OCLCF
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 #0 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P90
Item number .B285 2015
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.2301
Edition information 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Baran, Stanley J.,
Relator term author.
245 00 - TITLE STATEMENT
Title Mass communication theory :
Remainder of title foundations, ferment, and future /
Statement of responsibility, etc. Stanley J. Baran, Dennis K. Davis.
250 ## - EDITION STATEMENT
Edition statement Seventh edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Stamford, CT :
Name of producer, publisher, distributor, manufacturer Cengage Learning,
Date of production, publication, distribution, manufacture, or copyright notice [2015]
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2015
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 408 pages ;
Dimensions 24 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
490 0# - SERIES STATEMENT
Series statement Cengage series in mass communication and journalism
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 371-396) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media
General subdivision Philosophy.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Davis, Dennis K.,
Relator term author.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Cengage series in mass communication and journalism.
852 ## - LOCATION
-- 16500.00PHP
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type
        PSAU OLM PSAU OLM Circulation/Reserved 12/21/2016 Library Fund 16500.00 R 302.2301 B22 2015 PSAU39275 04/08/2025 1 04/08/2025 Books