Marketing management : (Record no. 11421)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01128cam a22003014a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 74336 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250408093553.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 051102s2013 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780073137636 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (IMchF)fol11012072 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm62325113 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | BAKER |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .P387 2007 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition information | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peter, J. Paul. |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | knowledge and skills / |
| Statement of responsibility, etc. | J. Paul Peter, James H. Donnelly, Jr. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eleventh edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, NY : |
| Name of publisher, distributor, etc. | McGraw-Hill Education |
| Date of publication, distribution, etc. | c2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 796 pages |
| Other physical details | illustration ; |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 789-795) and indexes. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management |
| Form subdivision | Case studies. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Donnelly, James H. Jr. |
| 852 ## - LOCATION | |
| -- | 1010.00PHP |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PSAU OLM | PSAU OLM | Circulation/Reserved | 09/28/2015 | Library Fund | 1010.00 | C 658.8 P47 2013 | PSAU38848 | 04/08/2025 | 04/08/2025 | Books |