MARC details
| 000 -LEADER |
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| fixed length control field |
02917cam a2200361 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
67669 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250408093545.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
981207s2000 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
98052099 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
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| National bibliography number |
GB99-X5318 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0130122173 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0130156841 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780130122179 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780130156846 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)40489129 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)40489129 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Modifying agency |
UKM |
| -- |
C#P |
| -- |
BAKER |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
ZWZ |
| -- |
HEBIS |
| -- |
EXW |
| -- |
OCLCQ |
| -- |
OG# |
| -- |
OCLCF |
| -- |
BSC |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) |
|---|
| Classification number |
658.8 |
| Item number |
K87m, 2000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip. |
| 245 00 - TITLE STATEMENT |
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| Title |
Marketing management / |
| Statement of responsibility, etc. |
Philip Kotler. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Millennium ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc. |
Prentice Hall, |
| Date of publication, distribution, etc. |
c2000. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxii, 718, [32] p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
26 cm. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
The Prentice Hall international series in marketing. |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
University of Phoenix special edition series. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Title |
Understanding Marketing Management -- |
| -- |
Marketing in the Twenty-First Century -- |
| -- |
Marketing Tasks -- |
| -- |
Marketing Concepts and Tools -- |
| -- |
Company Orientations Toward the Marketplace -- |
| -- |
How Business and Marketing Are Changing -- |
| -- |
Building Customer Satisfaction, Value, and Retention -- |
| -- |
Defining Customer Value and Satisfaction -- |
| -- |
The Nature of High-Performance Businesses -- |
| -- |
Delivering Customer Value and Satisfaction -- |
| -- |
Attracting and Retaining Customers -- |
| -- |
Customer Profitability: The Ultimate Test -- |
| -- |
Implementing Total Quality Management -- |
| -- |
Winning Markets: Market-Oriented Strategic Planning -- |
| -- |
Corporate and Division Strategic Planning -- |
| -- |
Business Strategic Planning -- |
| -- |
The Marketing Process -- |
| -- |
Product Planning: The Nature and Contents of a Marketing Plan -- |
| -- |
Marketing Planning for the Twenty-First Century -- |
| -- |
Analyzing Marketing Opportunities -- |
| -- |
Gathering Information and Measuring Market Demand -- |
| -- |
The Components of a Modern Marketing Information System -- |
| -- |
Internal Records System -- |
| -- |
Marketing Intelligence System -- |
| -- |
Marketing Research System -- |
| -- |
Marketing Decision Support System -- |
| -- |
An Overview of Forecasting and Demand Measurement -- |
| -- |
Scanning The Marketing Environment -- |
| -- |
Analyzing Needs and Trends in the Macroenvironment -- |
| -- |
Identifying and Responding to the Major Macroenvironment Forces -- |
| -- |
Analyzing Consumer Markets and Buyer Behavior -- |
| -- |
A Model of Consumer Behavior -- |
| -- |
The Major Factors Influencing Buyer Behavior -- |
| -- |
The Buying Decision Process -- |
| -- |
The Stages of the Buying Decision Process -- |
| -- |
Analyzing Business Markets and Business Buying Behavior. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Prentice Hall international series in marketing. |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
University of Phoenix special edition series. |
