Hospitality marketing : (Record no. 10719)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02330nam a22003497a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 61115 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 0000000000 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250407095734.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130122s2013 ne a b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0080967914 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780080967912 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (IMchF)fol14704210 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn669756105 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | BTCTA |
| Language of cataloging | eng |
| Transcribing agency | BTCTA |
| Modifying agency | YDXCP |
| -- | CDX |
| -- | BWX |
| -- | UKWOH |
| -- | G3B |
| -- | Z@L |
| -- | TTS |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TX911.3.M3 |
| Item number | B69 2011 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 647/.0688 |
| Edition information | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bowie, David,. |
| 245 00 - TITLE STATEMENT | |
| Title | Hospitality marketing : |
| Remainder of title | principles and practice / |
| Statement of responsibility, etc. | David Bowie and Francis Buttle. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York ; |
| -- | Boston : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | [2013] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 434 pages : |
| Other physical details | illustration ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to hospitality marketing -- Marketing research -- Understanding and segmenting customers -- Competitive strategies -- Developing the offer -- Locating the offer -- Pricing the offer -- Distributing the offer -- Communicating the offer -- Managing the physical environment -- Managing service processes -- Managing customer-contact employees -- Managing customer satisfaction -- Relationship marketing -- Marketing planning. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasises topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities"--Back cover. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Hospitality industry |
| General subdivision | Marketing. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Hotels |
| General subdivision | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Buttle, Francis. |
| 852 ## - LOCATION | |
| -- | 5387.00PHP |
| 926 ## - | |
| -- | Destiny Material Type |
| -- | Paperback |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| PSAU OLM | PSAU OLM | Circulation/Reserved | 11/28/2014 | Library Fund | 5387.00 | C 647.0688 B78 [2013] | PSAU38707 | 04/07/2025 | 04/07/2025 | Books |