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Marketing management /

Ramaswamy, V S.

Marketing management / V S Ramaswamy, S Namakumari. - Fifth edition. - New Delhi : McGraw-Hill Educaton (India), 2013. - xlv, 788 pages : illustration ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781259026416

Subjects--Topical Terms:
Marketing--Management.

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