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Internet marketing strategy, implementation and practice /

Chaffey, Dave.

Internet marketing strategy, implementation and practice / Dave Chaffey (and three others). - Fourth edition. - Singapore : Pearson Education South Asia Pte Ltd, 2010. - xxxi, 702 pages : illustration ; 25 cm.

Includes index.

Subjects--Topical Terms:
Electronic commerce.
Internet advertising.
Internet marketing.

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