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Blueprint for your library marketing plan : a guide to help you survive and thrive /

Fisher, Patricia H.

Blueprint for your library marketing plan : a guide to help you survive and thrive / Patricia H. Fisher and Marseille M. Pride; with assistance from Ellen G. Miller. - Chicago : American Library Association, 2011. - xi, 135 pages ; 28 cm.

Includes bibliographical references and index.

ISBN: 9789746522250

Subjects--Topical Terms:
Libraries--Public relations--United States.
Libraries--United States--Marketing.
Library planning--United States.
Strategic planning--United States.

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