Normal view MARC view ISBD view

Advertising and integrated brand promotion /

O'Guinn, Thomas C.

Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. - 6th edition. - Pasig City : Cengage Learning Asia Pte Ltd (Philippine Branch), 2012. - 682 pages : illustration ; 23 cm.

Includes index.

ISBN: 9789814410151

Subjects--Topical Terms:
Advertising.

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)