Normal view MARC view ISBD view

Advertising and promotions : an integrated marketing communications perspective /

Belch, George E.

Advertising and promotions : an integrated marketing communications perspective / George E. Belch and Michael A. Belch. - 6th edition. - Boston : McGraw- Hill Book Company, 2004. - 779 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 0071235035

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)