Services marketing : integrating customer focus across the firm /
Zeithaml, Valerie A.
Services marketing : integrating customer focus across the firm / Valerie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 4th edition. - New York : McGraw- Hill Book Company, 2006. - 708 pages : illustrations ; 25 cm.
Includes index.
0071253297
Customer Service.
Marketing.
Services marketing : integrating customer focus across the firm / Valerie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 4th edition. - New York : McGraw- Hill Book Company, 2006. - 708 pages : illustrations ; 25 cm.
Includes index.
0071253297
Customer Service.
Marketing.