Marketing : contemporary concepts and practices /
Schoell, William F.
Marketing : contemporary concepts and practices / William F. Schoell, Joseph P. Guiltinan. - 6th edition. - New Jersey : Prentice Hall, Englewood Cliffs, 1995. - 762 pages : illustrations ; 28 cm.
Includes index.
0205156029
Marketing.
Marketing : contemporary concepts and practices / William F. Schoell, Joseph P. Guiltinan. - 6th edition. - New Jersey : Prentice Hall, Englewood Cliffs, 1995. - 762 pages : illustrations ; 28 cm.
Includes index.
0205156029
Marketing.