Marketing management, analysis, planning and control.
Kotler, Philip.
Marketing management, analysis, planning and control. - 4th edition. - New Jersey : Prentice Hall, Englewood Cliffs, 1980. - 722 pages ; 23 cm.
Includes bibliographical references and index.
0135579759
Marketing management, analysis, planning and control. - 4th edition. - New Jersey : Prentice Hall, Englewood Cliffs, 1980. - 722 pages ; 23 cm.
Includes bibliographical references and index.
0135579759