Essentials of marketing /
Evans, Joel R.
Essentials of marketing / Joel R. Evans, Barry Berman. - New York : McMillan Publishing Company, c1984. - XX1, 538 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
002334590X
Essentials of marketing / Joel R. Evans, Barry Berman. - New York : McMillan Publishing Company, c1984. - XX1, 538 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
002334590X