Principles of contemporary marketing /
Kurtz, David L.
Principles of contemporary marketing / David L. Kurtz. - 15th edition. - Singapore : Cengage Learning Asia Pte Ltd, 2013. - 780 pages : illustrations ; 25.
Includes index.
9789814392822
Marketing.
Principles of contemporary marketing / David L. Kurtz. - 15th edition. - Singapore : Cengage Learning Asia Pte Ltd, 2013. - 780 pages : illustrations ; 25.
Includes index.
9789814392822
Marketing.