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Fundamentals of marketing /

Stanton, William J.

Fundamentals of marketing / William J. Stanton. - 4th edition. - New York : McGraw-Hill, c1975. - xvii, 752 pages : Illustrations ; 24 cm.

Includes bibliographical references.

LC Class. No.: HF5415 / .S745 1975

Dewey Class. No.: 658.8

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