Marketing cases : using the case study method /
Lao, Felix Jr. M.
Marketing cases : using the case study method / Felix M. Lao, Jr. - Pasig City : Anvil Publishing Incorporated, c1997. - v, 588 pages : illustration ; 23 cm.
Includes bibliographical references.
Marketing strategy--case studies.
Marketing.
Marketing cases : using the case study method / Felix M. Lao, Jr. - Pasig City : Anvil Publishing Incorporated, c1997. - v, 588 pages : illustration ; 23 cm.
Includes bibliographical references.
Marketing strategy--case studies.
Marketing.