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Marketing : an introduction /

Armstrong, Gary.

Marketing : an introduction / Gary Armstrong, Philip Kotler. - 10th edition. - Boston : Prentice Hall, c2011. - 664 pages : Illustration ; 24 cm.

Includes bibliographical references and index.

ISBN: 9789810697884

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: C 380.1 Ar57 2011

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