Marketing essentials /
Farese, Lois Schneider.
Marketing essentials / Lois Shneider Farese, Grady Kimbrell, Carl A. Woloszyk. - teacher wraparound edition, 3rd edition. - New York, N.Y. : McGraw-Hill, c2002. - 772 pages : Illustrations ; 28 cm.
Includes index.
0078249511
Marketing.
C 658.8 F222 2002
Marketing essentials / Lois Shneider Farese, Grady Kimbrell, Carl A. Woloszyk. - teacher wraparound edition, 3rd edition. - New York, N.Y. : McGraw-Hill, c2002. - 772 pages : Illustrations ; 28 cm.
Includes index.
0078249511
Marketing.
C 658.8 F222 2002