The end of business as usual : rewire the way you work to succeed in the consumer revolution /
Solis, Brian
The end of business as usual : rewire the way you work to succeed in the consumer revolution / Brian Solis - xvi, 304 pages : illustrations ; 24 cm
Includes bibliographical references (pages 284-293) and index
(R)evolution: how Internet culture has created a new era of social consumerism -- Quiet riot: the information divide and the cultural revolution -- Youthquake: millenials shake up the digital lifestyle -- Medium is no longer the message -- Attention deficit crises and information scarcity -- Evolution of the network economy and the human network -- Nextwork: defining tomorrow's information network -- Your audience is now an audience of audiences with audiences -- Convergence: the intersection of media and the human network -- Measures of digital influence and social capital: from nobody to somebody -- Dawn of connected consumerism -- Rise of collective commerce -- Creating magical experiences -- Brands are no longer created, they're co-created -- Reinventing the brand and sales cycle for a new genre of connected commerce -- Aspiring to reach beyond conformity to inspire customers -- Last mile: the future of business is defined through shared experiences -- Culture code: when culture and social responsibility become market differentiators -- Adaptive business models: uniting customers and employees to build the business of tomorrow, today -- Change is in the air: the inevitable march toward change management -- What's next? The evolution of business from adaptive to predictive Katie Couric -- Foreword /
"Today's biggest trends --the mobile web, social media, real-time-- are forcing us to rewire the way we think, act, and run our businesses. They have produced a global culture, shrinking the world one tweet at a time. These new tools have created an ever expanding "Egosystem," in which we all believe our lives deserve 24-hour broadcasts. Now, everyday people are looking to understand what is going on as a result of the social and mobile web. Educators are looking to connect with their students and business leaders are seeking to steer the company toward a new generation of customers. Are we in the age of enlightenment or are we lost in translation? Solis's The End of Business As Usual explores each layer of this complex world from the government to the everyday consumer, defining this social and business upheaval"--
1118077555 9781118077559
2011029304
Consumer behavior
Customer relations
Information technology--Management
Internet marketing--Social aspects
Management--Social aspects
Social media
658.872
The end of business as usual : rewire the way you work to succeed in the consumer revolution / Brian Solis - xvi, 304 pages : illustrations ; 24 cm
Includes bibliographical references (pages 284-293) and index
(R)evolution: how Internet culture has created a new era of social consumerism -- Quiet riot: the information divide and the cultural revolution -- Youthquake: millenials shake up the digital lifestyle -- Medium is no longer the message -- Attention deficit crises and information scarcity -- Evolution of the network economy and the human network -- Nextwork: defining tomorrow's information network -- Your audience is now an audience of audiences with audiences -- Convergence: the intersection of media and the human network -- Measures of digital influence and social capital: from nobody to somebody -- Dawn of connected consumerism -- Rise of collective commerce -- Creating magical experiences -- Brands are no longer created, they're co-created -- Reinventing the brand and sales cycle for a new genre of connected commerce -- Aspiring to reach beyond conformity to inspire customers -- Last mile: the future of business is defined through shared experiences -- Culture code: when culture and social responsibility become market differentiators -- Adaptive business models: uniting customers and employees to build the business of tomorrow, today -- Change is in the air: the inevitable march toward change management -- What's next? The evolution of business from adaptive to predictive Katie Couric -- Foreword /
"Today's biggest trends --the mobile web, social media, real-time-- are forcing us to rewire the way we think, act, and run our businesses. They have produced a global culture, shrinking the world one tweet at a time. These new tools have created an ever expanding "Egosystem," in which we all believe our lives deserve 24-hour broadcasts. Now, everyday people are looking to understand what is going on as a result of the social and mobile web. Educators are looking to connect with their students and business leaders are seeking to steer the company toward a new generation of customers. Are we in the age of enlightenment or are we lost in translation? Solis's The End of Business As Usual explores each layer of this complex world from the government to the everyday consumer, defining this social and business upheaval"--
1118077555 9781118077559
2011029304
Consumer behavior
Customer relations
Information technology--Management
Internet marketing--Social aspects
Management--Social aspects
Social media
658.872