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The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world /

Mathieson, Rick

The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson - xxii, 282 pages : illustrations ; 24 cm

Includes bibliographical references and index

ISBN: 0814415725 9780814415726

LCCN: 2009040693

Subjects--Topical Terms:
Branding (Marketing)
Internet marketing

LC Class. No.: HF5415.1255 / .M38 2010

Dewey Class. No.: 658.8/27

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