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The language of trust : selling ideas in a world of skeptics /

The language of trust : selling ideas in a world of skeptics / Michael Maslansky [and others]. - First edition. - New York, NY : Penguin Group, 2010. - xx, 265 pages : illustrations ; 22 cm.

Includes bibliographical references and index

ISBN: 0735204756 9780735204751

Subjects--Topical Terms:
Business communication.
Customer relations.
Interpersonal communication.
Trust.

LC Class. No.: HF5718 / .L369 2010

Dewey Class. No.: 658.4/5

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