Marketing Practice Of Fish Vendors In Pampang Public Market, Angeles City
Sicat, Airha Melgar.
Marketing Practice Of Fish Vendors In Pampang Public Market, Angeles City [manuscript] / Airha Melgar Sicat. - Magalang, Pampanga : Pampanga State Agricultural University, July 2022. - xi, 65 leaves ; 28 cm. + 1 computer disc (4 3/4 in.)
The study was conducted to analyze the marketing practices of fish vendors in Pampang Public Market, Angeles City. A total of 42 respondents were identified in the study covering Pampang Public Market. The researcher used a total enumeration sampling procedure. The majority of the respondents are between 46 to 55 years of age. Majority of them were female, married and the highest educational attainment was high school. In terms of number of years in business, those who have 1 to 10 years in the business had a frequency of 19 or 45.23%. When the respondents were asked about the marketing practices they used, all of the respondents worked 7 days a week, and 10-11 hours per day. As to the selling strategies, providing discounts had the highest rank with 19 respondents. In terms of type of fish, the highest-ranking commodity is tilapia with 31 responses. In terms of the source of fish, most of the respondents get their fish from Dagupan with a frequency of 13 or 30.95%. In terms of quantity being sold, all of the respondents used per kilo. The mode of payment used by all respondents is cash. In terms of buying method, most of the respondents used delivery with 28 responses or 66.66% The transportation mostly used by the fish vendors is truck. In terms of the fish product sold, most of the respondents sold their fish product with a frequency of 25 or 59.52%. In marketable supply, in terms of price determination most of the respondents said through seller with a frequency of 30 or 71.42%. The quantity of fish totaled to 72,548 kg per week and the average price of the fish was 270.47 pesos. As for the cost and return, the fish vendors had a Total Sales of 100,753.00 per week of selling. The expenses included purchased fish product, electricity, water, rent, laborer, gasoline etc. with a total cost of 72,207.68. The fish vendors eared a net profit of 28,545.00. In marketing fish, the fish vendors get a ROI of 39.53% It means that in every peso invested in marketing of fish, vendors got 39 centavos in return. In terms of problems encountered by the fish vendors, competitors had the highest rank with 30 responses. As to the possible solutions, fish vendors should practice proper price monitoring and always check the trends of each fish so that they can predict the future prices.
Marketing Practice Of Fish Vendors In Pampang Public Market, Angeles City [manuscript] / Airha Melgar Sicat. - Magalang, Pampanga : Pampanga State Agricultural University, July 2022. - xi, 65 leaves ; 28 cm. + 1 computer disc (4 3/4 in.)
The study was conducted to analyze the marketing practices of fish vendors in Pampang Public Market, Angeles City. A total of 42 respondents were identified in the study covering Pampang Public Market. The researcher used a total enumeration sampling procedure. The majority of the respondents are between 46 to 55 years of age. Majority of them were female, married and the highest educational attainment was high school. In terms of number of years in business, those who have 1 to 10 years in the business had a frequency of 19 or 45.23%. When the respondents were asked about the marketing practices they used, all of the respondents worked 7 days a week, and 10-11 hours per day. As to the selling strategies, providing discounts had the highest rank with 19 respondents. In terms of type of fish, the highest-ranking commodity is tilapia with 31 responses. In terms of the source of fish, most of the respondents get their fish from Dagupan with a frequency of 13 or 30.95%. In terms of quantity being sold, all of the respondents used per kilo. The mode of payment used by all respondents is cash. In terms of buying method, most of the respondents used delivery with 28 responses or 66.66% The transportation mostly used by the fish vendors is truck. In terms of the fish product sold, most of the respondents sold their fish product with a frequency of 25 or 59.52%. In marketable supply, in terms of price determination most of the respondents said through seller with a frequency of 30 or 71.42%. The quantity of fish totaled to 72,548 kg per week and the average price of the fish was 270.47 pesos. As for the cost and return, the fish vendors had a Total Sales of 100,753.00 per week of selling. The expenses included purchased fish product, electricity, water, rent, laborer, gasoline etc. with a total cost of 72,207.68. The fish vendors eared a net profit of 28,545.00. In marketing fish, the fish vendors get a ROI of 39.53% It means that in every peso invested in marketing of fish, vendors got 39 centavos in return. In terms of problems encountered by the fish vendors, competitors had the highest rank with 30 responses. As to the possible solutions, fish vendors should practice proper price monitoring and always check the trends of each fish so that they can predict the future prices.