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Media and communication research methods : an introduction to qualitative and quantitative approaches /

Berger, Arthur Asa, 1933-

Media and communication research methods : an introduction to qualitative and quantitative approaches / Arthur Asa Berger, San Francisco State University . - Third edition. - xvii, 365 pages : illustrations ; 23 cm.

Includes bibliographical references and index.

ISBN: 9781452256573 (paperback : acid-free paper)

LCCN: 2013000550

Subjects--Topical Terms:
Communication--Research--Methodology.
Mass media--Research--Methodology.

LC Class. No.: P91.3 / .B385 2014

Dewey Class. No.: 302.23072/1

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