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Retail marketing management : the 5 Es of retailing /

Grewal, Dhruv.

Retail marketing management : the 5 Es of retailing / Dhruv Grewal. - Los Angeles : SAGE, c2019. - xxii, 172 pages : color illustrations ; 25 cm.

Includes bibliographical references and index.

ISBN: 9781526446855

LCCN: 2018953094

Subjects--Topical Terms:
Marketing--Management.
Retail trade--Management.

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