Fundamentals of marketing /
Stanton, William J.
Fundamentals of marketing / Willaim J. Stanton, Michael J. Etzel, Bruce J. Walker. - Tenth edition. - New York : McGraw-Hill, Inc, c1994. - xxviii, 697 pages : Illustrations ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index.
0070610150
Marketing.
Fundamentals of marketing / Willaim J. Stanton, Michael J. Etzel, Bruce J. Walker. - Tenth edition. - New York : McGraw-Hill, Inc, c1994. - xxviii, 697 pages : Illustrations ; 25 cm. - McGraw-Hill series in marketing .
Includes bibliographical references and index.
0070610150
Marketing.