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Evaluating public communication : exploring new models, standards and best practice /

Macnamara, Jim.

Evaluating public communication : exploring new models, standards and best practice / Jim Macnamara. - Oxon, OX : Routledge, c2018. - xix, 392 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

ISBN: 9781138228580

Subjects--Topical Terms:
Communication--Social aspects.

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