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Media effects research : a basic overview /

Sparks, Glenn Grayson.

Media effects research : a basic overview / Glenn G. Sparks. - Fourth edition. - Australia ; Boston, MA : Wadsworth Cengage Learning, c2013. - xxii, 314 pages : illustrations ; 24 cm.

Includes bibliographical references and indexes.

ISBN: 1111344450 (pbk.) 9781111344450 (pbk.)

LCCN: 2011936658

Subjects--Topical Terms:
Mass media--Research--Methodology.
Mass media--Social aspects.

LC Class. No.: HM1206 / .S66 2013

Dewey Class. No.: 302.23

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