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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

Kim, W. Chan.

Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. - 287 pages : illustrations ; 25 cm.

Includes bibliographical references and index.

ISBN: 9781625274496

Subjects--Topical Terms:
Market segmentation.
New products.

LC Class. No.: HF5415.153 / .K53 2015

Dewey Class. No.: 658.8/02

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