Pampanga State Agricultural University

Office of the Library Services and Museum

Marketing /

Lamb, Charles W.

Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - Eight edition. - Mason, Ohio : Thomson/South-Western, c2006. - xxxii, 736 pages : colored illustration ; 28 cm.

Includes index.

Includes bibliographical references (p. 702-717) and index.

032422155X

2005618469


Marketing.
Marketing--Management.

HF5415 / .L2624 2006b

658.8