Marketing /
Lamb, Charles W.
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - Eight edition. - Mason, Ohio : Thomson/South-Western, c2006. - xxxii, 736 pages : colored illustration ; 28 cm.
Includes index.
Includes bibliographical references (p. 702-717) and index.
032422155X
2005618469
Marketing.
Marketing--Management.
HF5415 / .L2624 2006b
658.8
Marketing / Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. - Eight edition. - Mason, Ohio : Thomson/South-Western, c2006. - xxxii, 736 pages : colored illustration ; 28 cm.
Includes index.
Includes bibliographical references (p. 702-717) and index.
032422155X
2005618469
Marketing.
Marketing--Management.
HF5415 / .L2624 2006b
658.8