Nontraditional media in marketing and advertising /
Blakeman, Robyn, 1958-
Nontraditional media in marketing and advertising / Robyn Blakeman, University of Tennessee at Knoxville. - Los Angeles : SAGE, 2014. ©2014. - vii, 255 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
Includes bibliographical references and index.
Defining nontraditioinal media -- Marketing and advertising planning for nontraditional media -- Guerrilla marketing -- The nontraditional use of traditional media vehicles -- Nontraditional media -- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales promotion -- The most unusual of all are often the most memorable -- Glossary -- Bibliography -- Index -- About the author.
9781412997614 (pbk. : alk. paper)
2012031250
Advertising.
Alternative mass media.
Marketing.
HF5415 / .B455697 2014
658.8/7
Nontraditional media in marketing and advertising / Robyn Blakeman, University of Tennessee at Knoxville. - Los Angeles : SAGE, 2014. ©2014. - vii, 255 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
Includes bibliographical references and index.
Defining nontraditioinal media -- Marketing and advertising planning for nontraditional media -- Guerrilla marketing -- The nontraditional use of traditional media vehicles -- Nontraditional media -- Electronic media -- Social media -- Mobile media -- Out-of-home and transit -- Direct marketing and sales promotion -- The most unusual of all are often the most memorable -- Glossary -- Bibliography -- Index -- About the author.
9781412997614 (pbk. : alk. paper)
2012031250
Advertising.
Alternative mass media.
Marketing.
HF5415 / .B455697 2014
658.8/7