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Marketing management : knowledge and skills /

Peter, J. Paul.

Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - Eleventh edition - New York, NY : McGraw-Hill Education c2013 - xvii, 796 pages illustration ; 26 cm.

Includes index

Includes bibliographical references (p. 789-795) and indexes.

ISBN: 9780073137636

Subjects--Topical Terms:
Marketing--Management.
Marketing--Management--Case studies.

LC Class. No.: HF5415.13 / .P387 2007

Dewey Class. No.: 658.8

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