Marketing management /
Iacobucci, Dawn.
Marketing management / Dawn Iacobucci. - Second edition (Philippine edition). - Singapore : Cengage Learning Asia Pte Ltd, 2012. - xi, 243 pages : illustrations ; 25 cm.
Includes index.
9789814416351
Marketing management.
Marketing management / Dawn Iacobucci. - Second edition (Philippine edition). - Singapore : Cengage Learning Asia Pte Ltd, 2012. - xi, 243 pages : illustrations ; 25 cm.
Includes index.
9789814416351
Marketing management.