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Consumer behavior in the 21st century /

Hoyer, Wayne D.

Consumer behavior in the 21st century / Wayne D. Hoyer, Deborah J. Maclnnis, Rik Pieters. - Second edition. - Singapore : Cengage Learning Asia Pte Ltd, 2013. - xix, 458 pages : illustrations ; 25 cm.

Includes index.

ISBN: 9789814441414

Subjects--Topical Terms:
Consumer behavior.
Consumer behavior--United States.

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