Memes in digital culture /
Shifman, Limor, 1974-
Memes in digital culture / Limor Shifman. - x, 200 pages ; 18 cm. - MIT press essential knowledge .
Includes bibliographical references and index.
Introduction -- A telegraphic biography of a conceptual troublemaker -- When memes go digital -- Defining Internet memes -- Memes versus virals -- Unpacking viral and memetic success -- Meme genres -- May the excessive force be with you: memes as political participation -- When Internet memes go global -- Future directions for Internet meme research.
9780262525435 (pbk. : alk. paper)
2013012983
Culture diffusion.
Internet--Social aspects.
Memes.
Memetics.
Social evolution.
302
Memes in digital culture / Limor Shifman. - x, 200 pages ; 18 cm. - MIT press essential knowledge .
Includes bibliographical references and index.
Introduction -- A telegraphic biography of a conceptual troublemaker -- When memes go digital -- Defining Internet memes -- Memes versus virals -- Unpacking viral and memetic success -- Meme genres -- May the excessive force be with you: memes as political participation -- When Internet memes go global -- Future directions for Internet meme research.
9780262525435 (pbk. : alk. paper)
2013012983
Culture diffusion.
Internet--Social aspects.
Memes.
Memetics.
Social evolution.
302