ABSTRACT TITLE KUTKUTIN CO. An Entrepreneurial Training Report AUTHOR ADVISER SCHOOL : LORENCE C. MANGUNE : ARGEL B. MATUTINO : PAMPANGA STATE AGRICULTURAL UNIVERSITY DEGREE : BACHELOR OF SCIENCE IN ENTREPRENEURSHIP YEAR COMPLETED : JUNE 2023 Kutkutin Co. was located at Purok 5, Pulung Cacutud,Angeles City, Pampanga, and its operating hours were from Monday Friday between 8:00 am to 2:00pm. The business firm was named "Kutkutin Co." with a tagline "kutkutin mo, kutkutín nating lahat". The Kutikutin Co. business offered Lumpiang Gulay, Ginataang Mais, Fried Chicken Neck and Head, Siomai, Betamax, Tokwa, and Kwek-kwek. The owner's initial investment was Php 1000.00. The issues he ran into were (1) The owner of a business decided to cut back on some of his products when he realized that he was unable to efficiently manage all of his tasks at once. This decision was made in order to ensure that he could focus on providing the best possible service to his customers; (2) The reason for not being able to meet the sales target quota can be attributed to the increasing competition in the market. The rise of competitors has made it difficult to achieve the set sales target, and the company needs to reassess its sales strategy; and (3) There have been occasions when the people he messaged didn't want to see him, indicating that he needs to enhance his communication skills. He recognizes the need to improve in order to avoid such situations: (1) The business owner has altered their production cycle and is now focusing on a smaller number of products. They are changing their product focus every 2 or 3 days; (2) The primary focus is on providing the product that appeals the most to the consumers' needs and wants. The owner focused on product that was selling the most and the owner asked the customers what they would want the next day every closing time; and (3) During his visit to the EPZA market, he approached several other sellers to inquire about the process of creating a specific product that he wanted to improve. They willingly shared their knowledge and expertise with him, and provided a step-by-step guide. Kutkutin Co. was famous in its location because of the tagline " kutkutin mo, kutkutin nating lahat".